Why One Cup of Flour Is Not One Cup of Sugar
A cup is a volume and a gram is a mass, so there is no single cups-to-grams number. Here is why flour is the worst offender and how to measure it properly.
Household water divides up far more unevenly than people expect, and the two biggest items are the two nobody measures: how fast the shower runs, and whether the toilet is leaking.
8 min read · updated 8 August 2026 · links to 6 tools
You will find a lot of figures like "150 litres per person per day". That number is true and completely unactionable — it tells you nothing about which tap to change.
The useful breakdown is per fixture. For a household of four with an eight-minute shower each at a fairly ordinary 9 litres a minute, the shares come out roughly like this.
| Where it goes | Litres a day | Share |
|---|---|---|
| Showers | 288 | ~51% |
| Toilet | 120 | ~21% |
| Taps — basin, kitchen, brushing | 100 | ~18% |
| Washing machine | 31 | ~6% |
| Dishwasher | 11 | ~2% |
| Everything else | 20 | ~4% |
Half the total in one fixture means that is where any real saving comes from. What surprises people is how much the head matters relative to the time.
An eight-minute shower is 48 litres at 6 L/min and 144 litres at 18 L/min. Same shower, same eight minutes, three times the water. A power shower running for eight minutes uses more than a full bath — which inverts the usual advice completely.
The figure printed on a shower head is a maximum at a reference pressure, not what yours delivers. Measure it: time how long it takes to fill a container of known volume. A two-litre jug filling in twelve seconds is 10 L/min.
Water Usage Calculator takes your real fixtures and shows which one dominates and what a single change is worth in litres and money.
This is the part that reframes everything. Heating the water usually costs several times more than the water itself.
Take that eight-minute 9 L/min shower: 72 litres, heated from about 12°C to 40°C. The water might cost eleven pence. Heating it takes roughly 2.6 kWh, which at 30p a unit is about seventy-eight pence. The heating is around 88% of the cost of the shower.
Two things follow. First, a low-flow head pays back through the gas or electricity bill, not the water bill, so the saving is far larger where water heating is electric. Second, the incoming cold water temperature — which nobody thinks about — moves the answer more than any other input, and it is several degrees colder in winter. That is a real part of why energy bills rise in the cold months even before the heating comes on.
Shower Cost Calculator prices a single shower in water and energy separately and compares a shorter shower, a low-flow head and a bath on the same basis.
A silently running toilet wastes around 400 litres a day. An audible one can reach 1,500. Set against the 570 litres a day the whole four-person household above uses, that is not a leak — it is a second household.
It is the worst kind of fault because there is nothing to notice. No sound, no puddle, no drip. The first sign is a bill, and by then it has been running for a quarter.
The test takes thirty seconds and costs nothing: put a few drops of food colouring in the cistern and do not flush for half an hour. Colour in the bowl means the flapper or the outlet valve is passing water. The part costs a few pounds.
Water Leak Cost Calculator puts a number on it, and will also account for the leak being on hot water — which is much worse, because you are then paying to heat water that goes straight down the drain.
If you have outdoor space and a roof, rainwater harvesting is a separate route worth costing — a 120 m² roof in an 800 mm rainfall area can collect over 70,000 litres a year, which covers garden watering and toilet flushing comfortably.
A cup is a volume and a gram is a mass, so there is no single cups-to-grams number. Here is why flour is the worst offender and how to measure it properly.
A 50% markup is a 33% margin. Getting the two confused underprices products by a third, and the error compounds through every tier below you.