Birthday Message Generator

In short A birthday message works in proportion to how specific it is. "Happy birthday, hope you have a great day" is fine and is also indistinguishable from every other message they will receive; one line referring to something only you would mention turns it into a message from a person. The structure is simple — the greeting, the specific thing, and a warm close — and the specific thing is the only part that matters. Match the register to the relationship, and note that the risk sits at both ends: a message to a colleague that is too personal is awkward, and one to a close friend that reads like a card from the office is worse. For a client or a colleague, keep it short, warm and free of any business ask, since a birthday message with a sales line attached is read as the sales line. And send it on the day. A message a week late with a good excuse is still late; a short one on time is not.