Guide
Margin vs Markup, and Why the Difference Costs Money
A 50% markup is a 33% margin. Getting the two confused underprices products by a third, and the error…
Wholesale Price Calculator
Turns unit cost into a wholesale price at your target margin, then a retail price, showing what margin the shop stocking you is left with.
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2 is keystone — retail at twice wholesale
Leave 0 to derive it from the multiplier
Enter your figures and press Calculate.
In short
Wholesale Price Calculator is a free online tool on inputtesthub.com that turns unit cost into a wholesale price at your target margin, then a retail price, showing what margin the shop stocking you is left with. It needs no account, no download and no payment, and there is no daily usage limit. Everything is processed inside your own browser, so the data you paste is never uploaded to a server.
How to use the Wholesale Price Calculator
- Enter your figures in the input fields.
- The result updates as you type, together with the full working.
- Check the breakdown table to see exactly how the number was reached.
About the Wholesale Price Calculator
The Wholesale Price Calculator turns unit cost into a wholesale price at your target margin, then a retail price, showing what margin the shop stocking you is left with. It runs as plain JavaScript inside the page, which means there is no upload step, no queue and no size limit imposed by a server — the only limit is your own device.
What people use it for
- Setting a trade price before a first wholesale order.
- Checking whether your RRP leaves a stockist enough margin.
- Building a price list at several margin tiers at once.
Details
| Keystone | Retail is twice wholesale — a 50% retailer margin |
|---|---|
| Retailer floor | Most shops want at least 50% |
| Boutiques | Often want 55–65% |
| Margin | Profit ÷ selling price |
| Markup | Profit ÷ cost — a different number |
The maths behind it
This tool uses wholesale price = unit cost ÷ (1 − margin ÷ 100). Dividing by the margin itself is the classic error: 10 ÷ 0.5 = 20 gives a true 50% margin, while 10 × 1.5 = 15 gives only 33%. Every intermediate value is shown on screen, so the result can be checked by hand.
Overhead allocated per unit is where wholesale pricing usually goes wrong. Rent, tooling, photography and the hours spent on packing all have to come out of somewhere, and a price built on materials alone looks profitable right up to the point where the volume arrives.
Where this tool stops
It prices one product in isolation. Volume breaks, distributor tiers that need a third margin, payment terms, returns and freight on a wholesale order are all real costs of trading that sit outside this calculation.
Explained in our guides
All guidesFrequently asked questions
What is keystone pricing?
Retail at exactly twice wholesale. It gives the retailer a 50% margin and is the traditional floor for stocked goods, not a target — shops carrying inventory risk, staff and rent generally need at least that, and many categories run higher.
Should I sell direct at the RRP?
Almost always, yes. Undercutting your own stockists is the fastest way to lose them, and it removes the reason a shop would take the risk of carrying you. Selling direct at RRP means you keep the retailer's margin as well as your own, which this tool shows on its own line.
Is the Wholesale Price Calculator free, or is there a paid tier?
Free, unlimited, and no email address required. You can use it a hundred times a day and nothing changes.
Does anything I enter leave my computer?
No. The Wholesale Price Calculator runs entirely in your browser using JavaScript. Because the work happens locally, the utility also keeps working if your connection drops, and closing the tab is all it takes to discard everything.
How is the result calculated?
It uses wholesale price = unit cost ÷ (1 − margin ÷ 100). Dividing by the margin itself is the classic error: 10 ÷ 0.5 = 20 gives a true 50% margin, while 10 × 1.5 = 15 gives only 33%. The full working is printed under the result, so you can follow every step rather than trusting a black box.
What do I get if I try it?
Enter a 9.50 unit cost at a 50% wholesale margin and the Wholesale Price Calculator returns 19 wholesale, 38 retail, with 19 left for the shop.
When would I actually need the Wholesale Price Calculator?
The jobs it is built for: setting a trade price before a first wholesale order. Checking whether your RRP leaves a stockist enough margin. Building a price list at several margin tiers at once. It is built for exactly those cases rather than being a general-purpose tool with this bolted on.
Is there anything the Wholesale Price Calculator cannot do?
It prices one product in isolation. Volume breaks, distributor tiers that need a third margin, payment terms, returns and freight on a wholesale order are all real costs of trading that sit outside this calculation. Knowing where a tool stops being trustworthy matters more than the cases where it works.
What figures does the Wholesale Price Calculator work from?
Keystone is Retail is twice wholesale — a 50% retailer margin. Retailer floor is Most shops want at least 50%. Boutiques is Often want 55–65%. These are printed on the page itself, so you do not have to take them on trust.
Can I rely on this for exact work?
The calculation runs in double precision and the result is shown to ten significant figures, so converting a value and converting it back returns the original. What is displayed is rounded for readability; what is copied is not.
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