Product Description Generator

In short A product description has to do three jobs in order: lead with the benefit that made someone look, cover the specifications that let them check it fits, and answer the objection that would otherwise stop the purchase. Most descriptions do only the middle one — a list of features with no statement of what any of them are for. A feature is what it has; a benefit is what that lets you do; and the buyer is deciding on the second. The objection is the part almost nobody writes and it is often the highest-value paragraph on the page: whatever the returns and the support inbox say people worry about, answer it in the description rather than leaving them to find out. Length should follow price and considered-ness. An impulse purchase needs a short, vivid description; a considered one needs specifications, dimensions, compatibility and materials, because the missing detail is what causes an abandoned basket. Write for the person deciding between you and one competitor, and say the thing that separates you.