Press Release Generator

In short A press release follows a fixed format because journalists scan hundreds and rely on the shape. Headline stating the news in plain terms. Dateline with city and date. A lead paragraph carrying who, what, when, where and why — written so that a publication could run that paragraph alone and it would be complete. Supporting detail in descending order of importance, because everything is cut from the bottom. A quote that says something a person would actually say. A boilerplate paragraph about the company. And a contact block with a name, an email and a phone number that will be answered. The most common failure is burying the news under the company's importance: two paragraphs of positioning above the announcement means the release is deleted before the news appears. The second is a quote of pure marketing language, which no journalist will use, since a quote earns its place by adding something the facts do not — why it was done, what it means, what happens next.