Mission Statement Generator

In short A mission statement says what an organisation does and why, and the reason most are worthless is that they are written to avoid saying anything specific enough to be wrong. "To leverage innovative solutions to deliver exceptional value to our stakeholders" would fit a bank, a bakery or an arms manufacturer, which means it distinguishes nothing and guides no decision. A usable mission names who you serve and what changes for them, in words someone outside the company would use. The test is whether it can help settle an argument: if two people disagree about whether to build something, does the mission point either way? If not, it is decoration. Keep mission and vision separate, since they answer different questions — mission is what you do now, vision is the state of the world you are working toward. And keep it short enough to be remembered without being read, because a mission nobody in the organisation can recall is not doing the one job it has.