Loan Calculator
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Finds the lowest free-shipping threshold that can pay for itself, then compares profit per hundred orders before and after the offer.
The Free Shipping Threshold Calculator finds the lowest free-shipping threshold that can pay for itself, then compares profit per hundred orders before and after the offer. It runs as plain JavaScript inside the page, which means there is no upload step, no queue and no size limit imposed by a server — the only limit is your own device.
| The floor | Average order + shipping ÷ margin |
|---|---|
| At 45 AOV, 40% margin, 7 postage | About 62.50 |
| Set at the average | Guaranteed to lose money |
| Biggest hidden cost | Orders already over the line |
| Rule of thumb | 15–25% above your average order |
This tool uses the lowest threshold that can pay for itself is the average order value plus shipping cost ÷ gross margin, because the extra spend has to generate enough margin to cover the postage you gave away. Every intermediate value is shown on screen, so the result can be checked by hand.
A single average order value stands in for a whole distribution, which is a real simplification: two shops with the same average can respond very differently. It also assumes shipping cost is flat, ignores any lift in conversion rate from the offer itself, and does not model people who abandon rather than top up.
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