Margin vs Markup, and Why the Difference Costs Money
A 50% markup is a 33% margin. Getting the two confused underprices products by a third, and the error…
Adds Etsy listing, transaction and payment processing fees together to show your payout, the profit and what price a target profit needs.
The Etsy Fee Calculator adds Etsy listing, transaction and payment processing fees together to show your payout, the profit and what price a target profit needs. It runs as plain JavaScript inside the page, which means there is no upload step, no queue and no size limit imposed by a server — the only limit is your own device.
| Listing fee | 20c, and it renews on every sale |
|---|---|
| Transaction fee | 6.5% of item plus shipping |
| Payment processing | 3% + 25c in the US, varies by country |
| Offsite Ads | 12% for large shops, 15% for smaller ones |
| Fees on a 10 item | 1.40, or 14% — 29% if an Offsite Ad wins it |
This tool uses total Etsy cost = 20c listing fee + 6.5% transaction fee on the item and the shipping + 3% and 25c payment processing, plus an Offsite Ads charge when one applies. Every intermediate value is shown on screen, so the result can be checked by hand.
Etsy Plus subscription, currency conversion, regulatory operating fees charged in some countries and Etsy Ads spend are not included. Nor is your own time, which for handmade goods is usually the largest real cost on the page.
A 50% markup is a 33% margin. Getting the two confused underprices products by a third, and the error…
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